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"Levii's Jeans" is a song by American singer and songwriter Beyoncé and American rapper Post Malone. It is the seventeenth track on her eighth studio album, Cowboy Carter (2024), which was released on March 29, 2024, through Parkwood Entertainment and Columbia Records. The song is named after the jeans of American clothing brand Levi Strauss ...
Levi’s is on cloud nine after getting a shout-out on Beyoncé’s new country album, Cowboy Carter. The denim label changed the brand’s Instagram name to Levii’s in honor of Beyoncé’s ...
Beyoncé name drops iconic American denim brand in new country album, ‘Cowboy Carter’
The song received greater attention nearly a decade later as the result of an early-1990s Levi's jeans commercial, leading to the song's 1991 re-release, which topped the UK Singles Chart and reached the top 10 in New Zealand and many European charts. The song was listed in Rolling Stone ' s 500 Greatest Songs of All Time in 2004.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi's created a highlight on its official Instagram page with the same image, titled "Levii's." As fans know, this a clear reference to Beyoncé's song with Post Malone, "Levii's Jeans," featured ...
Puzzled, the girls look around and notice an elderly man swim into sight. Realising the ordinary jeans belong to the old man, they run off and watch from behind a tree as the Levi's Jeans owner, fully clothed, walks to his horse. The ad ends with the message, "In 1873, Levi's Jeans only came shrink-to-fit". [5] [7] The advert was highly praised ...
The song was also featured in a 1987 European commercial of Levi's 501 jeans, contributing to greater success in Europe. In 2012, its royalties were estimated to have topped $22.8 million (£17 million), making it the sixth highest-earning song of its era. 50% of the royalties were paid to King. [3]