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Male waxing is the broad term for hair removal for men using depilatory wax; it is also called "male body waxing" and "male Brazilian waxing". The latter refers to the removal of hair from the pubic area and buttocks .
Bikini waxing is the removal of pubic hair using a special wax, which can be hot or cold, that adheres to hairs and pulls them out when the wax is removed quickly from the skin, usually with a cloth strip. While the practice is mainly associated with women, male waxing has become a more common practice to remove men's pubic hair. [1]
Commonly depilated areas for women are the underarms, legs, and pubic hair. Some individuals depilate the forearms. In recent years, bodily depilation in men has increased in popularity among some subcultures of Western males. [citation needed] For men, the practice of depilating the pubic area is common, especially for aesthetic reasons.
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There are different forms of strip waxing or soft waxing: heated, cold or pre-made strips. Unlike cold waxing, heated wax is spread easily over the skin. Cold waxing is thicker, which makes it more difficult to spread smoothly over the skin. Pre-made strips come with the wax on them, and they come in different sizes for different area uses. [1]
European Wax Center is a chain of hair removal salons with waxing services and sales of cosmetic products. Founded in Aventura, Florida in 2004 and based in Plano, TX, European Wax Center is run through franchising. [1] As of 2024, the chain claims to have over 1,000 locations in the United States. [2]
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