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"The Bureau National Interprofessionnel du Cognac (BNIC) is a French organization that oversees the production, promotion, and protection of Cognac. The BNIC's primary responsibilities include setting and enforcing the standards for Cognac production, ensuring the authenticity and quality of the product, and promoting the brand on a global scale."
Courvoisier was the first cognac brand to appear on TV with an advertisement on UK television broadcast to nine million viewers. In 2009, Courvoisier was the first alcohol brand to release a 3D advertisement, titled "Cognac With Another Dimension", on TV and in cinemas, ahead of the viewing of the biggest-grossing film of all time, Avatar. [12]
It is essentially the same cocktail as the Sazerac, but called for bourbon (and not rye) instead of cognac. [22] Later versions of the drink were spelled Zazarac and added rum, and are thought by some to be a variant of the Sazerac, [23] although it might have originated completely independently of the more famous drink. [24]
Sipping a glass of cognac—especially a V.S.O.P. or X.O.—by the fire on a cold winter night is the stereotypical image of the liquor, but it belies its versatility and suitability for mixed drinks.
Popular brands include Hine, Martell, Camus, Otard, Rémy Martin, Hennessy, Frapin, Delamain and Courvoisier. The European Union and some other countries legally enforce "Cognac" as the exclusive name for brandy produced and distilled in the Cognac area of France and the name "Armagnac" for brandy from the Gascony area of France.
The rapper Nas has acted as a brand ambassador for the brand. [25] Hennessy has a substantial consumer base among African Americans, who drink the majority of the cognac consumed in the United States. [26] Accordingly, the brand has also marketed itself with initiatives around black entrepreneurship and Black History Month. [4]
A decade later, Pierre Ferrand fought for the ownership of the brand but lost in court. [6] [7] Distribution grew slowly in the US. In the early 2000s, cognac became a trendy drink of the hip hop community, leading to a boost in sales in the US, [4] and mixology became a worldwide trend, giving room for smaller brands to exist through iconic ...
D’Ussé is a brand of cognac made at the Château du Cognac in Cognac, Nouvelle-Aquitaine, France. [1] It is a subsidiary of Bacardi. [2] D’Ussé produces just two cognacs: D’USSÉ VSOP and D’USSÉ XO. D’Ussé VSOP is aged at least four and a half years in the Château de Cognac cellars. [3]