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McVitie's (/ m ə k ˈ v ɪ t i z /) [1] is a British snack food brand owned by United Biscuits.The name is derived from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland.
McVitie's-branded Club mint biscuit as sold on the UK market in 2017. A thin layer of "mint flavoured cream" can be seen on the inside of the biscuit. Club is a range of chocolate covered biscuits, sold in the Republic of Ireland under the Jacob's brand name and in the United Kingdom under McVitie's.
Mini Cheddars were the result of product diversification by McVitie's in 1984–1985. New flavours were later introduced, including Marmite, BBQ Beef, Branston Pickle, Cheese & Onion, Ham & Cheese and Mature Cheddar. They are commonly sold as a snack in pubs throughout the United Kingdom, and from shops, in one-portion packets and multi-portion ...
Since 1972, the Carr's biscuit factory has been part of United Biscuits, and the Carr's branded products are marketed in the US by Kellogg's.The factory today is known officially as McVitie's, but still known locally as Carr's.
The commercial recipe for Hobnob biscuits was introduced by McVitie's in the UK in 1985. [5] A best seller, demand for the plain Hobnobs led to the introduction of a chocolate variant in 1987. [ 5 ] The biscuit is available in many varieties, including dark chocolate , chocolate orange, and Hobnob bars.
Ron pays petty criminal Jack "the Hat" McVitie to kill Leslie Payne, Reg's partner, who controls the legal side of the Krays' operations, as he does not trust Payne. Jack only wounds Payne, who turns on the brothers, telling about them to Detective Superintendent Leonard "Nipper" Read , the head of the investigation.
In 2009, the McVitie's chocolate digestive was named as the most popular biscuit in the UK to dunk into tea. [5] The chocolate variant from McVitie's is routinely ranked the UK's favourite snack. [6] [7] [8] A YouGov poll saw Cadbury’s digestive ranked the second most popular biscuit in the UK after McVitie's. [8]
In June 2003, McVitie's produced several "sub brands" or variations of the Penguin biscuit: Penguin Chukkas, Wing Dings, Flipper Dipper, Splatz and Mini Splatz. These variations were accompanied by a £5 million promotional campaign. [12] In January 2008, McVitie's also produced Penguin triple chocolate wafers. [13]
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