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Under a six-year plan, Major League Baseball was intended to receive 85% of the first $140 million in advertising revenue (or 87.5% of advertising revenues and corporate sponsorship from the games until sales top a specified level), 50% of the next $30 million, and 80% of any additional money. Prior to this, Major League Baseball was projected ...
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ESPN Sunday Night Baseball telecasts were exclusive. TBS televised 13 straight weeks of Sunday afternoon games and also televised the National League postseason. The American League postseason was split between ESPN, Fox/FS1, and MLB Network (AL Wild Card on ESPN, the ALDS split between FS1 and MLB Network, and the ALCS on Fox and FS1).
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Between 1984 and 1989, the Cardinals aired 50 games a season, first on Sports Time (1984), then on pay-per-view on Cencom. After being off cable television for four seasons (1990–93), the Cardinals returned to the cable airwaves in 1994 through Prime Sports Midwest, which became FSN Midwest in November 1996.
CBS averaged $1.9 to $2.4 million [369] per regular season game. In return, it was typical for the production cost to double come playoff time. Ultimately, CBS reported a loss of around $169 million in the third quarter of 1991. A drop of in advertiser interest caused revenue from the sale of ads during CBS' baseball telecasts to plummet.
Nike's new Vapor Premier template started being used across all Major League uniforms in 2024, replacing the previous Majestic Athletic FlexBase template that Nike inherited upon taking over MLB's uniform contract in 2020. The new template was first used in the uniforms worn during the 2023 All-Star Game. [144]