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Top-shelf liquor (or "premium liquor") is a term used in marketing to describe higher-priced alcoholic beverages, typically stored on the top shelves within bars. [1] This contrasts to a "rail" or well drink , which are lower cost beverages typically stored on the lower shelves of the bartender's rack.
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The high shelves behind the bartender at New Orleans' Superior bar display the establishment's expensive, "top shelf" liquor brands. A rail or well drink is usually served when a customer does not specify that a particular brand of liquor be used.
Ultimately, only twelve of 300–400 or so wines that are evaluated each month are selected. [4] The club also offers wine gifts and made-to-order food and wine gift baskets. Along with wine shipments, customers are sent the Wine of the Month Club's monthly newsletter which provides extensive background information for each of the featured wines.
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