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2. Site retargeting - Wikipedia

   en.wikipedia.org/wiki/Site_retargeting

   Site retargeting is a display advertising technique used by marketers to display advertising to people who have previously visited their website. The marketer includes a pixel within their webpage which sets a cookie in the user's browser. [ 1 ]

3. Behavioral retargeting - Wikipedia

   en.wikipedia.org/wiki/Behavioral_retargeting

   Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user's ...

4. Targeted advertising - Wikipedia

   en.wikipedia.org/wiki/Targeted_advertising

   Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...

5. Pretargeting - Wikipedia

   en.wikipedia.org/wiki/Pretargeting

   It gives advertisers the ability to display their ads to the right audience and to gain insight to the customer's upcoming purchase. Pretargeting paired with one-to-one marketing offers businesses with an established customer base a way to deliver personalized communications to the right person at the right time, in advance of consumer behavior.

6. Advertising, Analytics, and Privacy. - AOL

   privacy.aol.com/legacy/advertising-and-privacy/...

   These ads are sometimes called "interest-based" ads. Some interest-based ads are based only on an isolated online activity, such as if you were to go to an online bookstore and look at a particular novel. The bookseller might want to show you an ad for that novel because you're probably more interested in buying it than the average online user.

7. Advertising - Wikipedia

   en.wikipedia.org/wiki/Advertising

   Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.