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  2. Executive summary - Wikipedia

    en.wikipedia.org/wiki/Executive_summary

    Executive summaries are important as a communication tool in both academia and business. For example, members of Texas A&M University's Department of Agricultural Economics observe that "An executive summary is an initial interaction between the writers of the report and their target readers: decision makers, potential customers, and/or peers.

  3. Outline (list) - Wikipedia

    en.wikipedia.org/wiki/Outline_(list)

    An outline, also called a hierarchical outline, is a list arranged to show hierarchical relationships and is a type of tree structure. An outline is used [1] to present the main points (in sentences) or topics of a given subject. Each item in an outline may be divided into additional sub-items.

  4. BLUF (communication) - Wikipedia

    en.wikipedia.org/wiki/BLUF_(communication)

    When writing a document for business and academic purposes, BLUF helps in writing the message and argumentation because it features prominently a main "what" and "so what". Stating the key judgment and significance up front sets up the argument, ensures the message is clear, and highlights why the reader should care about the document.

  5. Thesaurus - Wikipedia

    en.wikipedia.org/wiki/Thesaurus

    A thesaurus (pl.: thesauri or thesauruses), sometimes called a synonym dictionary or dictionary of synonyms, is a reference work which arranges words by their meanings (or in simpler terms, a book where one can find different words with similar meanings to other words), [1] [2] sometimes as a hierarchy of broader and narrower terms, sometimes simply as lists of synonyms and antonyms.

  6. Problem statement - Wikipedia

    en.wikipedia.org/wiki/Problem_statement

    The main purpose of a problem statement is to identify and explain the problem. [3] [4]Another function of the problem statement is as a communication device. [3] Before the project begins, stakeholders verify the problem and goals are accurately described in the problem statement.

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    mail.aol.com

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  8. According to the National Center for Complementary and Integrative Health, there are some studies that support berberine’s weight loss potential, but others had inconclusive outcomes.

  9. Creative brief - Wikipedia

    en.wikipedia.org/wiki/Creative_brief

    After receiving the client brief, the account manager is responsible to sort the data out to come up with a creative brief (may be in collaboration with creative director). [1] The creative brief, consisting of a series of simple questions asked by the creative team and answered by the requestor, becomes the template for the creative execution.