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Freed of London Ltd, often referred to simply as Freed, is a designer and manufacturer of pointe shoes and other dance shoes. The company additionally manufactures dance apparel, bridal, and fashion collections. Freed of London shoes are handcrafted in the UK and today the brand is available in over 50 countries.
Pointe shoes were conceived in response to the desire for dancers to appear weightless and sylph-like and have evolved to enable dancers to dance en pointe (on the tips of their toes) for extended periods of time. [5] [6] They are manufactured in a variety of colors, most commonly in shades of light pink.
Ballet-inspired fashion designs experienced a revival in the 1970s during the disco era while athleisure incorporated mainstays of ballet rehearsal clothing such as leotards. [18] In the 1970s, Dance Theatre of Harlem founder Arthur Mitchell decided that dancers' tights and shoes should match their skin tone. The dance apparel company Capezio ...
The Bloch company was founded by Jacob Bloch, a cobbler who emigrated from Eastern Europe to Australia in 1931. [1] Bloch began making pointe shoes in a workshop in Paddington, Sydney in 1932, when he noticed a ballet dancer struggling to stay en pointe and offered to make her an improved pair of shoes.
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