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Wired, The New York Times, and The Observer reported that the data-set had included information on 50 million Facebook users. [35] [36] While Cambridge Analytica claimed it had only collected 30 million Facebook user profiles, [37] Facebook later confirmed that it actually had data on potentially over 87 million users, [38] with 70.6 million of those people from the United States. [39]
Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. [1] Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms.
Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.
In March 2018, Facebook announced that it had suspended the accounts of Strategic Communication Laboratories for failing to delete data on Facebook users that had been improperly collected. [ 107 ] Alexander Nix suggested that data collection and microtargeting benefits the voters – because they receive messages about issues they care about.
In March 2024- Reddit launched a new data analytics platform, Reddit Pro, designed to empower creators, marketers, and brands with advanced tools for content analysis. This new suite offers deeper insights into Reddit's vast community, helping users track performance, audience engagement, and content trends more effectively.
Facebook F8 is a mostly-annual conference held by Meta Platforms (formerly Facebook) since 2007, intended for developers and entrepreneurs who build products and services around the website. The event has generally started with a keynote speech by Facebook founder Mark Zuckerberg , followed by various breakout sessions concentrating on specific ...
For example, we provide general demographic and interest information to advertisers (for example, that an ad was seen by a woman between the ages of 25 and 34 who lives in Madrid and likes software engineering) to help them better understand their audience. We also confirm which Facebook ads led you to make a purchase or take an action with an ...
When talking about social data analytics, there are a number of factors it's important to keep in mind (which we noted earlier): [1] Sophisticated Data Analysis: what distinguishes social data analytics from sentiment analysis is the depth of the analysis. Social data analysis takes into consideration a number of factors (context, content ...