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Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
United We Stand America – citizen action organization created by Ross Perot after his unsuccessful 1992 presidential campaign; later adopted as a slogan by the Reform Party [5] War on women – phrase used to describe certain Republican policies and legislation that restrict women's rights, especially reproductive rights including abortion
Adianoeta – a phrase carrying two meanings: an obvious meaning and a second, more subtle and ingenious one (more commonly known as double entendre). Alliteration – the use of a series of two or more words beginning with the same letter. Amphiboly – a sentence that may be interpreted in more than one way due to ambiguous structure.
For example, if an upcoming story about taking a 'bribe' will be damaging, by repeatedly using the word for 'bribe' for trivial accusations, the word itself may become more normalized and readily dismissed when encountered. Slogans A slogan is a brief, striking phrase that may include labeling and stereotyping.
Words such as "torture" or "freedom" carry with them something more than a simple description of a concept or an action. [7] They have a "magnetic" effect, an imperative force, a tendency to influence the interlocutor's decisions. [8] They are strictly bound to moral values leading to value judgements and potentially triggering specific emotions.
This same conception can be found in subsequent grammars, such as 1878's A Tamil Grammar [8] or 1882's Murby's English grammar and analysis, where the conception of an X phrase is a phrase that can stand in for X. [9] By 1912, the concept of a noun phrase as being based around a noun can be found, for example, "an adverbial noun phrases is a ...
The Harvard sentences, or Harvard lines, [1] is a collection of 720 sample phrases, divided into lists of 10, used for standardized testing of Voice over IP, cellular, and other telephone systems. They are phonetically balanced sentences that use specific phonemes at the same frequency they appear in English.
In linguistics, syntax (/ ˈ s ɪ n t æ k s / SIN-taks) [1] [2] is the study of how words and morphemes combine to form larger units such as phrases and sentences.Central concerns of syntax include word order, grammatical relations, hierarchical sentence structure (constituency), [3] agreement, the nature of crosslinguistic variation, and the relationship between form and meaning ().