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Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
In mid 2016, an Indian tea company (TE-A-ME) has delivered 6,000 tea bags [31] to Donald Trump and launched a video content on YouTube and Facebook. The video campaign received various awards including most creative PR stunt [32] in Southeast Asia after receiving 52000+ video shares, 3.1M video view in first 72-hour and hundreds of publication ...
The purpose of advertising is to inform the consumers about their product and convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople ...
Integration: The integration of the viral marketing scheme is how well does the viral moment feed consumers into other marketing avenues for the company. While successfully creating a viral marketing campaign benefits the company by increasing the total amount impressions based on the financial investment, you still need the consumers to ...
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.