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Chocolatiers, Rowntree's and Cadbury pioneered the early selection boxes which were saved for by way of a Christmas club over many months, to be collected around Christmas time. [1] Choice and variation of contents were the consumer's choice, and often the value of the selection box would exceed a week's wages.
Celebrations have the tagline "Share the joy", and were one of the first mixed box of chocolates in the United Kingdom to bring together confectionery which had been already released in one box or tin instead of introducing new, especially-created confectionery made exclusively for the UK market, by a major producer. [1]
They are available in bags or rolls and can be found in the Cadbury Heroes selection. Eclairs are currently available in the United Kingdom , Ireland , Australia , Kenya , Hong Kong , China , South Africa , India , and Pakistan , where they are known as "Dairy Milk Eclairs".
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The artist, Harold Oakes of Halifax, worked for many years in the packaging and design department of Mackintosh's. He produced the first illustrations of the two Regency style characters who became synonymous with the Quality Street selection. "The Purple One" The brand was acquired by Nestlé when they bought Rowntree Mackintosh in 1988.
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