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Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web. Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Monitoring the web is a critical component for marketing, sales and product support strategies. Over the past decade [when?] transactions on the web have significantly multiplied the use of dynamic web page, secure web sites and integrated search capabilities which requires tracking of user behavior on web sites.
Tracking Time and Location: Tracking time and location of impression, click, lead and sale, usually gathered from user cookies, sent back from the advertiser's server site to the tracking software server for consolidation. Tracking Source: Not just the location source, as previously cited, source also refers to web page originating the URL link ...
The tracking code runs in the client browser when the client browses the page (if JavaScript is enabled in the browser) and collects visitor data and sends it to a Google data collection server as part of a request for a web beacon. [46] The tracking code loads a larger JavaScript file from the Google web server and then sets variables with the ...
These modules do not require modifications to existing content or workflow, [8] meaning that all internal optimizations and changes to files are made on the server side, and present modified files directly to the user. Each of the 40+ filters corresponds to one of Google's web performance best practices rules.
Server-side validation Spring: Java: Yes Yes Push Yes Hibernate, iBatis, more Mock objects, unit tests Spring Security (formerly Acegi) JSP, Commons Tiles, Velocity, Thymeleaf, more Ehcache, more Commons validator, Bean Validation: Stripes: Java Yes Yes Pull Yes JPA, Hibernate Yes framework extension Yes Yes Vaadin: Java GWT: Push-pull Yes Yes ...
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Dynamic web page: example of server-side scripting (PHP and MySQL). A dynamic web page is a web page constructed at runtime (during software execution), as opposed to a static web page, delivered as it is stored. A server-side dynamic web page is a web page whose construction is controlled by an application server processing server-side scripts ...