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The audience design framework distinguishes between several kinds of audience types based on three criteria from the perspective of the speaker: known (whether an addressee is known to be part of a speech context), ratified (the speaker acknowledges the listener's presence in the speech context), or addressed (the listener is directly spoken to).
Reception theory: An application of reader response theory that argues the meaning of a text is not inherent within the text itself, but the audience must elicit meaning based on their individual cultural background and life experiences. Social scientific interest in audiences as agents is, in part, a consequence of research on media effects.
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
Bell led an audience survey, which uncovered that different sections and communities of the New Zealand population were being targeted in different manners by the radio stations. [2] [3] This led Bell to conclude that people will shift their styles based on who the audience they are targeting is. This idea led Bell to develop the theory of ...
The third persona, according to Wander, is the audience negated or rejected by the speaker, speech, or situation. In each situation there is a speaker reaching an intended, "primary" audience, while also reaching an inadvertent, "secondary" audience. [8] Wander's summation of his theory is succinct:
It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the ...
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Aristotle divides rhetoric into three elements: (i) the speaker; (ii) the topic or point of the speech; and (iii) the audience. [ 29 ] [ 30 ] Aristotle also classifies oration into three types: (i) political, used to convince people to take or not take action; (ii) forensic, usually used in law related to accusing or defending someone; and (iii ...