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2. Click-through rate - Wikipedia

   en.wikipedia.org/wiki/Click-through_rate

   Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1] [2] Click-through rates for ad campaigns vary tremendously.

3. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

   www.aol.com/conduct-digital-marketing-audit...

   Campaign Performance: Analyze open rates, click-through rates, conversion rates, and all of the engagement metrics of your previous campaigns. Content and Design: Try to look at your email content ...

4. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. The quality and placement of the advertisement will affect click through rates and the resulting total pay-per-click cost. [citation needed]

5. View-through rate - Wikipedia

   en.wikipedia.org/wiki/View-through_rate

   Historically, the digital advertising business has relied on the easy to measure click-through rate (CTR) typically provided by the ad server. Most ad server platforms also measure unique or reach impressions based on deduplication of browser cookies. Click-through rates have been known to be on the decline since the advent of the display banner.

6. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   Display advertising Fatigue is the term used to describe the state in which consumers lose their sensitivity to or responsiveness to display advertising as a result of prolonged exposure to them. This may lead to poorer click-through rates (CTR), lower engagement rates, and a general decline in the efficacy of ad campaigns.

7. What does Twitter’s rate-limiting restriction mean? - AOL

   www.aol.com/rate-limit-exceeded-twitter-error...

   Twitter owner says new limits imposed to address ‘extreme levels of data scraping and system manipulation’

8. Website monetization - Wikipedia

   en.wikipedia.org/wiki/Website_monetization

   Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...

9. Meta's Threads could lure ads from Twitter but it's early ...

   www.aol.com/news/metas-threads-could-lure-ads...

   Threads, Meta Platform's broadside to Twitter, is seen by some advertisers as less contentious and more predictable than Elon Musk's platform, and analysts say it could lure away marketing budgets ...