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Confianza (English: trust) is a Latin American form of mutual reciprocity. [1] In the context of interpersonal relationships , its presence indicates that both parties recognize a mutual duty to honor their relationship by extending specially favorable treatment.
Cultura Colectiva is a Mexico-based digital media publisher. [1] It publishes content designed to be shared over social media networks targeted at a Latin American audience. [ 2 ] It currently ranks third among the most read digital native media publishers in Mexico [ 3 ] and one of the 10 most important in Latin America. [ 4 ]