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Carolyn Davidson, a student at Portland State University during the time Knight taught there, created the logo, attempting to convey motion in its design. The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name ...
They asked Davidson to design a stripe (industry term for a shoe logo) that "had something to do with movement". Davidson worked on her ideas by drawing on a piece of tissue over a drawing of a shoe. [6] She gave him five different designs, one of which was the Swoosh [7] which resembles a wing and hints at Nike, the Greek goddess of victory. [8]
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
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Jeff Johnson, Nike's first employee, suggested calling the firm "Nike," named after the Greek winged goddess of victory, [16] and Blue Ribbon Sports was subsequently renamed Nike in 1971. [ 17 ] Nike's " swoosh " logo, now considered one of the most valuable logos in the world, was commissioned for $35 from graphic design student Carolyn ...
Nike is up against it, so to speak, in jump-starting its financials. The company's net profits dropped to $6.5 billion in its most recent fiscal year, down from $6.9 billion two years ago.
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