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to develop a marketing strategy involving prestigious commercial galleries in order to enable exhibit their work; to travel to aboriginal communities to stimulate young artists; to establish a trust fund, using a portion of the sales of artworks, for scholarship programme for emerging artists.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
A highly successful artist on multiple Billboard charts, Swift has been credited with pushing the boundaries of commercial success. [139] [171] She ranks eighth on Greatest of All Time Artists—a Billboard list ranking music acts based on chart success, [175] and was named the most successful artist of the 21st-century. [176]
Multicultural marketing strategies focus on adapting businesses value propositions to specific cultural groups to establish a multicultural target market (Demangeot et al., 2015). The marketing mix and the 4Ps (product, price, promotion and place (channels) play a role in establishing a marketing strategy (Kotler et al., 2013).
An organization's marketing planning process is derived from its overall business strategy. Marketing plans start by identifying customer needs through market research and how the business can satisfy these needs. The marketing plan also shows what actions will be taken and what resources will be used to achieve the planned objectives.
Creative Artists Agency, LLC (CAA) is an American talent and sports agency based in Los Angeles, California. With 1,800 employees in March 2016, [ 1 ] it is regarded as an influential company in the talent agency business and manages numerous clients.
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