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Adidas Yeezy (or just Yeezy) was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's [a] Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways , as well as shirts , jackets , track pants , socks , slides , lingerie and slippers .
The Nike Air Yeezy is an official sneakers collaboration project between Nike and Kanye West, launched in 2009. Notable as the shoe brand's first non-athlete full collaboration, the project has released two editions: the "Air Yeezy" (2009) and the "Air Yeezy II" (2012 and 2014).
Yeezy (often stylized as YZY or YEEƵY) is a media and fashion brand founded by American rapper, designer, and entrepreneur Kanye West (now legally known as Ye) on August 6, 2013. [1] Incorporating fashion and music entities, it first began producing clothing in 2015 during and for the Yeezy Season 2 runway show. [ 2 ]
Yeezy may refer to: Kanye West (legally Ye), whose nickname is Yeezy Yeezy (brand), or YZY, a brand owned by West; Adidas Yeezy, a former fashion collaboration between Adidas and West; Nike Air Yeezy, a former fashion collaboration between Nike and West; Yeezy Gap, a former fashion collaboration between Gap and West "Yeezy" (song), by Anuel AA ...
It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. [5] [6] It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern Munich, [7] and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.
A pair of red and gray Nike Dunk shoes Originally called the College Color High , the shoe was designed by Peter Moore and took elements from the Legend, Terminator , and Air Force 1 shoes. [ 1 ] The shoe was popular when it was first released due in part to the different color schemes that were released.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
The first piece from the collaboration, a blue zipperless puffer jacket made from recycled nylon, was released on June 8, 2021, coinciding with West's birthday. [12] In September of that same year, the second item was released: a double-layered hoodie made from heavyweight cotton, dubbed the "Perfect Hoodie."
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