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The first Lidl discount store was opened in 1973, copying the Aldi concept. [11] Schwarz rigorously removed merchandise that did not sell from the shelves, and cut costs by keeping the size of the retail outlets as small as possible. By 1977, the Lidl chain comprised 33 discount stores. Lidl opened its first UK store in 1994. [12]
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The business was founded in 1930 by Josef Schwarz (1903–1977), father of Dieter Schwarz. [3] It is headquartered in Neckarsulm, Baden-Württemberg, Germany.The Schwarz Group is an international trading company with 500,000 employees and operates over 12,900 stores (in 2021) across 33 countries.
The Lidl Austria GmbH [a] is a subsidiary of Lidl Stiftung & Co. KG, part of the Schwarz Group. [1] Lidl Austria's core assortment includes groceries, with a focus on over 2000 products, many of which are sourced locally from Austria. The company emphasizes a wide range of fresh and packaged food products. [2]
He left in January 2022. A new £70m UK headquarters opened in Tolworth in 2021 for 800 employees. From 1 March 2022, he has been head of Lidl Germany AG, replacing Matthias Oppitz (Lidl-Deutschlandchef), with headquarters in Bad Wimpfen in Baden-Württemberg, with 1,200 people. Lidl Germany has 3,250 stores, with 24.3 bn euros turnover.
Sven Seidel (born 1973/74) is a businessman, CEO of the Lidl supermarket chain, from March 2014 to February 2017, when he was succeeded by Jesper Højer. [2] [3] Prior to his appointment as CEO, Seidel had been head of corporate development for over three years. [1] He was previously a partner at Porsche Consulting. [4]
Mace is a convenience shop symbol group operating as three separate entities with different ownerships in Great Britain, the Republic of Ireland and Northern Ireland. The shops are independently owned and join the groups, paying a fee for marketing and branding support and purchasing their stock from the brand owners.