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Over the past week, Old Spice -- the 73-year-old aftershave stalwart -- has seized national attention with a viral, interactive ad campaign. Starring former NFL wide receiver Isaiah Mustafa, the ...
Old Spice's buoy-shaped bottle cologne is available in its original scent as well as Pure Sport. In 2006, Old Spice introduced a fragrance, OS Signature, which won magazine FHM magazine's 2006 Grooming Award for Best Sporty Fragrance. [citation needed] Old Spice Red Zone products include a "Scratch-and-Sniff" version of the signature fragrance.
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The campaign centers on the eponymous "Man Your Man Could Smell Like", played by actor Isaiah Mustafa (Old Spice refers to him as "Old Spice Man") addressing the viewer in confident, rapid-fire monologues which promote the benefit of using Old Spice products. While reciting the monologues, Mustafa progresses through various activities ...
Aftershave is a product applied to skin after shaving. Traditionally, it is an alcohol -based liquid (splash), but it can be a lotion , gel , or even a paste . It often contains an antiseptic agent such as denatured alcohol , stearate citrate or witch hazel to prevent infection of cuts, as well as to act as an astringent to reduce skin irritation.
Hai Karate was known for its humorous television [3] and magazine ads, which included self-defense instructions to help wearers "fend off women", [4] The brand's marketing plan was developed at the advertising firm of McCaffrey & McCall by George Newall, who gained fame as the co-producer of, as well as writing a few songs for Schoolhouse Rock!
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