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Coca-Cola bottle caps that were eligible for My Coke Rewards; those were awarded 3 points each, while the box tops of 12-packs awarded 10 points each, the 20-packs awarded 18 points each, the 24 or 28-packs awarded 20 points each, and the plastic wraps of 32-packs awarded 25 points each.
In 1914, Harold Hirsch, a lawyer for the Coca-Cola Company, came up with a plan [3] to launch a national competition in which bottle manufactures across the country would be asked to design a distinctive bottle – a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell ...
Vault was a sweetened energy drink and carbonated beverage that was released by The Coca-Cola Company in June 2005 and marketed until December 2011. It was touted as an artificially flavored hybrid energy soda. Coca-Cola was marketing Vault as a combination with the slogan "Drinks like a soda, kicks like an energy drink," as well as "The Taste ...
Coca-Cola is launching a new multi-platform campaign in the US called 'Share a Coke and a Song.' The activation will roll out in mid-April , covering Coca-Cola, Diet Coke, Coke Zero and Coca-Cola ...
In this promotion, some Coca-Cola cans had cash prizes or gift certificates inside instead of Coca-Cola. The prizes were spring-loaded to pop out of the opening once the can was opened. The prize would either be money, from $1 to $500, or coupons redeemable for trips or merchandise. The total giveaway of cash and prize coupons was $4 million.
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EBay One of the greatest trade secrets in corporate American history, guarded jealousy for more than a century, was allegedly put up for sale on eBay (EBAY) by an antiques hunter in Georgia: the ...
Wanting to help lagging sales at the stores, The Coca-Cola Company suggested to Potts that they use a then-unheard of 32 ounce cup (940 ml) for their drinks. At the time, the average Coca-Cola bottle contained 16-US-fluid-ounce (470 ml), while the largest fountain drink available was at McDonald's at 20-US-fluid-ounce (590 ml). [1]
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