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Beginning July 1, 2015, Estée Lauder Companies is set to lower prices on many of its most popular products in China, affecting all skincare and makeup brands under the company and including Origins, Estée Lauder, Clinique, La Mer, MAC, Bobbi Brown, and Lab Series.
The Estée Lauder Companies Inc. (/ ˈ ɛ s t eɪ ˈ l ɔː d ər / EST-ay LAW-dər; stylized as ESTĒE LAUDER) is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, perfume, and hair care products, based in Midtown Manhattan, New York City. It is the second largest cosmetics company in the world after ...
The Estee Lauder Companies' (EL) Skin Care portfolio has been performing well for a while now. It is benefiting from strong presence in emerging markets.
Estee Lauder (EL) is implementing new technology and digital experiences to boost online sales. Also, strength in the Skin Care category is driving growth.
Strength in The Estee Lauder Companies' (EL) Skin Care portfolio is a major driver. Also, the company is implementing stringent cost-curtailment practices.
For a decade, Ultima II's slogan was "Dedicated to the woman who spends a lifetime living up to her potential." Ultima II's launch and advertising techniques were likely a response to the growing success of competitor Estée Lauder, who also aimed for an upmarket position in the cosmetic, skin care, and fragrance industry.
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