Search results
Results from the WOW.Com Content Network
The depth of the audience analysis also depends on the size of the intended audience. Because people constantly change in terms of technological exposure, the audience to be analyzed constantly changes. As a result, the technical communicator must consider the possibility that their audience changes over time.
Hirsch argues that when a reader claims to understand an author's meaning better than the author himself, what is really happening is that a reader understands the subject matter better than the author; so the reader might more articulately explain the author's meaning — but what the author intended is still the meaning of the text he wrote.
Reception theory is generally referred to as audience reception in the analysis of communications models. In literary studies, reception theory originated from the work of Hans-Robert Jauss in the late 1960s, and the most influential work was produced during the 1970s and early 1980s in Germany and the US (Fortier 132), with some notable work ...
The first is the role of the reader, who is active, not passive, in the production of textual meaning. The reader fills in the "gaps" or areas of "indeterminacy" of the text. Although the "text" is written by the author, its "realization" (Konkritisation) as a "work" is fulfilled by the reader, according to Iser. Iser uses the analogy of two ...
An audience analysis at the outset of a document project helps define what an audience for a particular document requires. When analyzing an audience the technical writer typically asks: [17] Who is the intended audience? What are their demographic characteristics? What is the audience's role? How does the reader feel about the subject?
In literature an author sets the tone through word choice that create imagery, perspective, tone, subject matter, and more. [14] The possible tones are bounded only by the number of possible emotions a human being can have. Diction and syntax often dictate what the author's (or character's) attitude toward his subject is at the time. An example ...
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
In this conceptual model, the author takes into account the context of the communication and the mutual cognitive environment between the author and the audience. (That is what the author/speaker thinks that audience already knows.) They then say just enough to communicate what they intend – relying on the audience to fill in the details that ...