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  2. Perceptual mapping - Wikipedia

    en.wikipedia.org/wiki/Perceptual_mapping

    A company considering the introduction of a new model will look for an area on the map free from competitors. Some perceptual maps use different-sized circles to indicate the sales volume or market share of the various competing products. Displaying consumers’ perceptions of related products is only half the story.

  3. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    There are two different types of questions that survey researchers use when writing a questionnaire: free-response questions and closed questions. [26] Free-response questions are open-ended, whereas closed questions are usually multiple-choice. [26] Free-response questions are beneficial because they allow the responder greater flexibility ...

  4. SERVQUAL - Wikipedia

    en.wikipedia.org/wiki/SERVQUAL

    P is the individual's perceptions of given service delivery E is the individual's expectations of a given service delivery. When customer expectations are greater than their perceptions of received delivery, service quality is deemed low. When perceptions exceed expectations then service quality is high.

  5. Customer satisfaction research - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction_research

    Many customer satisfaction studies are intentionally or unintentionally only descriptive in nature because they give a snapshot in time of customer attitudes. If the study instrument is administered to groups of customers periodically, then a descriptive picture of customer satisfaction through time can be developed ("tracking" or cohort study ...

  6. American Customer Satisfaction Index - Wikipedia

    en.wikipedia.org/wiki/American_Customer...

    The American Customer Satisfaction Index (ACSI) is an economic indicator that measures the satisfaction of consumers across the U.S. economy. It is produced by the American Customer Satisfaction Index (ACSI LLC) based in Ann Arbor, Michigan .

  7. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    For B2B customer satisfaction surveys, where there is a small customer base, a high response rate to the survey is desirable. [34] The American Customer Satisfaction Index (2012) found that response rates for paper-based surveys were around 10% and the response rates for e-surveys (web, wap and e-mail) were averaging between 5% and 15% - which ...

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