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In addition to panties and shapewear, Playtex bra brands include: Cross Your Heart; Eighteen-hour bra; Playtex Secrets; Full support; Everyday basics; The company has been producing and marketing the Cross Your Heart bra since 1954 [64] under the slogan that it "lifts and separates," a phrase that is now well known in popular culture. [10]
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Gossamer Mesh Half Cup Demi Bra. Altman recommends this simple, On Gossamer bra based on its unique, half-cup design. "Mesh overlays a lightly-lined, demi pad for a demure and hot neckline," she says.
Playtex Women's 18-Hour Ultimate Lift Wireless Full-Coverage Bra $13 $39 Save $26 The full-coverage bra from Playtex is specially designed to give you the support you need for an entire day.
Demi-cup: Sometimes referred to as a half-or shelf bra. A partial-cup bra style that covers from half to three-quarters of the breast and creates cleavage and uplift. Most demi-cup bras are designed with a slight tilt that pushes the breasts toward the center to display more cleavage. [4] The straps usually attach at the outer edge of the cup.
The Playtex Division of Sara Lee was given the responsibility of introducing "The Wonderbra" style to the United States. Although the model was already being manufactured in Montreal by Canadelle, Playtex executives decided to take a year to redesign the bra for the U.S. market. They scheduled a late 1994 national launch for the bra.
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