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The Harley Owners Group was created in 1983 as a way to build longer-lasting and stronger relationships with Harley-Davidson's customers, by making ties between the company, its employees, and consumers. [4] HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events. [5]
Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycles . [ 3 ]
Dudley B. Perkins (May 19, 1893 – February 26, 1978 [1]) was an American champion motorcycle hillclimb competitor and Harley-Davidson motorcycle dealer. The American Motorcyclist Association's highest award, the AMA Dud Perkins Lifetime Achievement Award, was named after him in 1970, and he was its first recipient.
A 1930 AMA membership application form, on display at the Harley-Davidson Museum, included the statement "membership is limited to white persons only". This segregation occurred at a time in American history when many motorcycle dealerships refused to sell motorcycles to black riders, forcing an entire population to create their own culture. [ 3 ]
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A sponsorship broker is an individual, or agency, that procures sponsorship funding for properties (defined as an outlet with a captive audience that provides for a positive experience). [1] Sponsorship brokers tend to specialize to particular niches within the sponsorship-marketing field.
Grand Prix motorcycle racing sponsorship liveries have been used since the late 1960s, replacing the previously used national colours. With sponsors becoming more important with the rising costs in the motorcycle CC classes, many teams wanted to be able to display the logos of their sponsors as clearly as possible.
Davidson was born in Milwaukee, Wisconsin, to William C. Davidson (1846–1923), who was born and grew up in Angus, Scotland, and Margaret Adams McFarlane (1843–1933) of Scottish descent from the small Scottish settlement of Cambridge, Wisconsin; they raised five children together: Janet May, William A., Walter, Arthur and Elizabeth. [1]