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Need for power (nPow) is a term that was popularized by psychologist David McClelland in 1961. McClelland's thinking was influenced by the pioneering work of Henry Murray , who first identified underlying psychological human needs and motivational processes (1938).
McClelland's research showed that 86% of the population are dominant in one, two, or all three of these three types of motivation. His subsequent research, published in the 1977 Harvard Business Review article "Power is the Great Motivator", found that those in top management positions had a high need for power and a low need for affiliation ...
David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory. He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [ 1 ]
The Need for Affiliation is the desire to be around people and be well received socially. It also includes the desire for being a member in a group and conformity. The Need for Power is the desire for control over others and over yourself. It confers the need to be able to exercise direction in the world surrounding you, and cause things to happen.
FILE - Simona Halep, of Romania, returns a shot to Daria Snigur, of Ukraine, during the first round of the U.S. Open tennis tournament, Aug. 29, 2022, in New York.
Microsoft President Brad Smith penned a lengthy blog post providing suggestions to the incoming Trump administration and new Congress with a vision for a "golden era for American AI."
Atkinson & McClelland's Need for Achievement Theory is the most relevant and applicable need-based theory in the I–O psychologist's arsenal. Unlike other need-based theories, which try to interpret every need, Need for Achievement allows the I–O psychologist to concentrate research into a tighter focus.
9 Questions Retirees Need To Ask Heading In to 2025. David Beren. December 30, 2024 at 9:49 AM.