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Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
Walmart began offering private label brands in 1991, with the launch of Sam's Choice, a line of drinks produced by Primo Water for Walmart. Sam's Choice quickly became popular and by 1993, was the third-most-popular beverage brand in the United States. [ 309 ]
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A label printer applicator is a basic robot that can automatically print and apply pressure-sensitive labels to various products. Some types of labeling include shipping labeling, content labeling, graphic images, and labeling to comply with specific standards such as those of GS1 and Universal Product Code U.P.C.
When printing on continuous label stock, there is a tendency for the print location to shift slightly from label to label. To ensure registration of the print area with the target media, many label printers use a sensor that detects a gap, notch, line or perforation between labels. This allows the printer to adjust the intake of label stock so ...
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