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In 1989, the Face Place product catalog was developed. The Fords then focused on department store distribution and renamed the company Benefit Cosmetics in 1990. [5] In 1991, Benefit opened its first U.S. department store in Henri Bendel, located in New York City. In 1997, Benefit went international with its expansion into Harrods in London.
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[7] [11] The company is an official online stockist of Dermalogica, ghd, Clarisonic, Lancôme, Benefit Cosmetics, Aesop and Kérastase. [12] The company's Findation service, which compares 22,000 foundations to find the best match, had 1.5 million users, as of 2015. [13] In 2016, the company began expanding into China.
The company continued to grow. According to the Pittsburgh Press, in 1989, Blair had capabilities to process 100,000 orders per day, and was shipping as many as 75,000 packages a day. It had sales in 1988 of US$414 million, US$506.8 million in 1998, and US$420 million in 2007. Blair had 15 million Americans on its mailing list. [8]
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related to: benefit cosmetics us site online store catalogmacys.com has been visited by 1M+ users in the past month
walmart.com has been visited by 1M+ users in the past month
ebay.com has been visited by 1M+ users in the past month