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Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1] [2] Click-through rates for ad campaigns vary tremendously.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
A web counter or hit counter is a publicly displayed running tally of the number of visits a webpage has received. Web counters are usually displayed as an inline digital image or in plain text. Image rendering of digits may use a variety of fonts and styles, with a classic design imitating the wheels of an odometer. Web counters were often ...
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Pageviews for the USS Gyatt.View count spikes after the term "gyatt" emerges in popular culture as a reference to the buttocks in October 2023. Page view statistics (or Pageview stats) is a tool for Wikipedia pages which shows how many people have visited an article in a given time period.
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Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.
A people counter is an electronic device that is used to measure the number of people traversing a certain passage or entrance. Examples include simple manual clickers, smart-flooring technologies, infrared beams, thermal imaging systems, WiFi trackers and video counters using advanced machine learning algorithms.