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Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and the discussion of the role of fields of experience .
In Schramm's model, communication is only possible if the fields of experience of sender and receiver overlap. [24] [25] Schramm's model of communication is another significant influence on Berlo's model. It was first published by Wilbur Schramm in 1954. For Schramm, communication starts with an idea in the mind of the source.
Berlo's model includes a detailed discussion of the four main components of communication and their different aspects. [141] [142] Berlo's model is a linear transmission model of communication. It was published by David Berlo in 1960 and was influenced by earlier models, such as the Shannon–Weaver model and Schramm's model.
Wilbur Lang Schramm (August 5, 1907 – December 27, 1987) was an American scholar and "authority on mass communications". [1] He founded the Iowa Writers' Workshop in 1936 and served as its first director until 1941.
[4] [5] Later, Wilbur Schramm introduced a model that identified multiple variables in communication which includes the transmitter, encoding, media, decoding, and receiver. [6] In Berlo's SMCR model, the sender is one who sends the message, the receiver receives the message, which is transmitted through the channel where disturbances might ...
"Most theorists identify Schramm's model with his 1954 book The process and effects of mass communication and present it as a reaction to earlier models developed in the late 1940s.[2][3][12][1][10]" Are this many references necessary? Consider removing unnecessary citations or WP:CITEBUNDLE; Is ref 9 a book? Should it have page numbers?
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S. Schramm's model of communication; Secondary orality; Shabda; Situational crisis communication theory; Social comparison theory; Social constructionism