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Edward Anton Maria Asselbergs (1927–1996) was a Dutch-Canadian food chemist famous for inventing the modern process of producing instant mashed potato flakes.. He was raised in the Netherlands where he received his undergraduate degree, but fled to Canada with his family during the second World War.
However, it was not until 1974 that Smash became popular in the convenience food market after Cadbury launched an advertising campaign by agency Boase Massimi Pollitt featuring the Smash Martians, who would watch humans preparing mashed potato the traditional way on television instead of using potato granules, and laugh at them.
A modern package of instant mashed potatoes Instant mashed potatoes. Instant mashed potatoes are potatoes that have been through an industrial process of cooking, mashing and dehydrating to yield a packaged convenience food that can be reconstituted by adding hot water or milk or both, producing an approximation of mashed potatoes.
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The potato processing industry or potato processing market refers to the sector involved in transforming potatoes into various food products and by-products through different manufacturing processes. This industry plays a crucial role in meeting the global demand for potato-based foods, such as potato chips , french fries , mashed potatoes ...
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Microscopic view: potato starch (amyloplasts) in plant cell. Many types of potatoes are grown for the production of potato starch, potato varieties with high starch content and high starch yields are selected. Recently, a new type of potato plant was developed that only contains one type of starch molecule: amylopectin, the waxy potato starch.
The potato (/ p ə ˈ t eɪ t oʊ /) is a starchy tuberous vegetable native to the Americas that is consumed as a staple food in many parts of the world. Potatoes are underground tubers of the plant Solanum tuberosum, a perennial in the nightshade family Solanaceae. Wild potato species can be found from the southern United States to southern Chile.