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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions.
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Sending marketing messages through email or email marketing is one of the most widely used direct-marketing methods. [32] [33] One reason for email marketing's popularity is that it is relatively inexpensive to design, test, and send an email message. It also allows marketers to deliver messages around the clock and accurately measure responses.
Email marketing is more similar to newsletter which is broad and impersonal, like sending a direct email to existing customers or potential customers. On this stage, marketers may have little information about the receivers. The purpose of Marketing email is solely to deliver promotional messages. Companies usually collect a list of customer or ...
Some email marketing tools include tracking as a feature. Such email tracking is usually accomplished using standard web tracking devices known as cookies and web beacons. When an email message is sent, if it is a graphical HTML message (not a plain text message) the email marketing system may embed a tiny, invisible tracking image (a single ...
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