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In light of the above-mentioned facts, this research proposes a novel model and integrates flow theory into the theory of technology acceptance model (TAM), based on stimulus-organism-response (S-O-R) theory, the SOR model has been widely used in previous studies of online customer behavior, and the model theory includes three components ...
In the theory of classical conditioning, unconditioned stimulus (US) is a stimulus that unconditionally triggers an unconditioned response (UR), while conditioned stimulus (CS) is an originally irrelevant stimulus that triggers a conditioned response (CR). Ivan Pavlov's dog experiment is a well-known experiment that illustrates these terms.
Classical conditioning occurs when a conditioned stimulus (CS) is paired with an unconditioned stimulus (US). Usually, the conditioned stimulus is a neutral stimulus (e.g., the sound of a tuning fork), the unconditioned stimulus is biologically potent (e.g., the taste of food) and the unconditioned response (UR) to the unconditioned stimulus is an unlearned reflex response (e.g., salivation).
Stimulus–response (S–R) compatibility is the degree to which a person's perception of the world is compatible with the required action. S–R compatibility has been described as the "naturalness" of the association between a stimulus and its response, such as a left-oriented stimulus requiring a response from the left side of the body.
According to the stimulus-response theory, the rat has learned to simply move to the right in the A to B trials, so if the new starting point was C, the rat would go to D. In contrast, Tolman's cognitive map explanation predicted the rat would return to point B even if starting at the new point, C.
Guthrie's theory required that the presentation of punishment happen while the stimulus is still around. He did warn that if the punishment did not stop the undesirable response or if it was not presented in the presence of the stimulus the punishment could actually strengthen the undesired response.
The controlling effects of stimuli are seen in quite diverse situations and in many aspects of behavior. For example, a stimulus presented at one time may control responses emitted immediately or at a later time; two stimuli may control the same behavior; a single stimulus may trigger behavior A at one time and behavior B at another; a stimulus may control behavior only in the presence of ...
This theory was originally proposed in order to explain discriminated avoidance learning, in which an organism learns to avoid an aversive stimulus by escaping from a signal for that stimulus. Two processes are involved: classical conditioning of the signal followed by operant conditioning of the escape response: