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Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [ 2 ] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
In 2018, Nike released a second iteration called the Vaporfly 4% Flyknit. The following versions released in 2019 and 2021 are part of the Next% family. [8] The composition of the sole contains a foamy material, Pebax, that Nike has altered and now calls it ZoomX. The ZoomX material can be found in other Nike products as well.
Mizuno, Reebok, Uhlsport, and Nike began consistently making football boots in this decade. Nike's first popular boot, the Nike Mercurial Vapor was worn by Ronaldo at the 1998 FIFA World Cup. [citation needed]
The Nike Vapor Premier uniforms feature smaller lettering for players' names, and at times odd spacing. Some four-letter names — like Sosa or Vogt — sometimes seem to be incorrectly spaced in ...
[284] [285] To celebrate 15 years of the boot, Nike created a Mercurial Vapor IX inspired by the 1998 design, with Phil McCartney, VP of Football Footwear for Nike, stating; "Ronaldo's impact on the game 15 years ago was immense, and in the run up to 2014, we wanted to celebrate that boot and the man himself. We thought a modern construction of ...
Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot.
The Pink Panther Show opening theme was used by Nike in a viral campaign of Pink Mercurial Vapor IV football boots using the French football star Franck Ribery mimicking the character of the Pink Panther. [11] Owens Corning has featured the character since 1980 [12] as an advertising mascot for their pink-colored Fiberglas residential building ...
Sponsored by Nike and sporting their Nike Mercurial Vapor boots, Drogba teamed up with Nike and U2 frontman Bono to support an AIDS charity. Drogba's charity work continued when, in late 2009, he announced he would be donating the £3 million signing on fee for his endorsement of Pepsi for the construction of a hospital in his hometown of ...
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