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During this process, the leading social group exerts its impact and gains its legitimacy mainly through social mechanisms such as education, religion, family and the mass media. Based on the definition of hegemony, media hegemony means the dominance of certain aspects of life and thought by the penetration of a dominant culture and its values ...
Media imperialism (sometimes referred to as cultural imperialism) is an area in the international political economy of communications research tradition that focuses on how "all Empires, in territorial or nonterritorial forms, rely upon communications technologies and mass media industries to expand and shore up their economic, geopolitical, and cultural influence."
Cultural imperialism often uses wealth, media power and violence to implement the system of cultural hegemony that legitimizes imperialism. Cultural imperialism may take various forms, such as an attitude, a formal policy, or military action—insofar as each of these reinforces the empire's cultural hegemony.
Proponents of the concept of hegemonic masculinity argue that it is conceptually useful for understanding gender relations, and is applicable to life-span development, education, criminology, the representations of masculinity in the mass communications media, the health of men and women, and the functional structure of organizations. [3]
"Hegemony" was conceptualized by Karl Marx and Antonio Gramsci, a Marxist social philosopher who lived in Mussolini's Italy. Because Gramsci was a Marxist, he subscribed to the basic Marxist premise of the dialectic and therefore the contradiction. In his writings Gramsci claims that intellectuals create both hegemony and counter-hegemony.
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Within the field of film theory/film analysis, transculturing is the adaptation of a literary work into historically and culturally colonised contexts before being transformed into something new.
Cultural reproduction, a concept first developed by French sociologist and cultural theorist Pierre Bourdieu, [1] [2] is the mechanisms by which existing cultural forms, values, practices, and shared understandings (i.e., norms) are transmitted from generation to generation, thereby sustaining the continuity of cultural experience across time.