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Classmate is an Indian brand of student stationery products. ITC Limited (formerly Indian Tobacco Company) launched its Classmate brand in 2003 with the notebooks category. Subsequently, Classmate added pens, pencils, mechanical pencils and geometry boxes to its portfolio. It uses eco-friendly and elemental chlorine-free paper.
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
Green gifting is an emerging trend that results in a lower environmental impact as well as a lower impact on personal budgets from the gift giving process. It began with the idea of recycling the packaging around a gift and has expanded into the mindset that presents themselves can be chosen or created for the purpose of recycling or lowering their environmental and budgetary impact.
A lot of companies using ecopreneurship principles incorporate sustainable product design. Product design incorporating sustainability can happen at any stage of the business, including material extraction, logistics, the manufacturing process, disposal, etc. Sustainable product design can be achieved using innovative technology (or Eco-innovation), cradle to cradle design, bio-mimicry, etc.
Eco commerce is a business, investment, and technology-development model that employs market-based solutions to balancing the world's energy needs and environmental integrity. Through the use of green trading and green finance , eco-commerce promotes the further development of " clean technologies " such as wind power , solar power , biomass ...
Additionally, an eco-cost to value ratio can be useful [6] The goals are to improve the long term viability and quality of life for humans and the longevity of natural ecosystems. Sustainable packaging must meet the functional and economic needs of the present without compromising the ability of future generations to meet their own needs. [ 7 ]
Customer satisfaction: any products or services that do not meet customer needs will not survive in the market in the long term. Dual focus: Unlike purely environmental products, sustainable products focus on ecological and social significance. Life-cycle orientation: Sustainable products are environmentally friendly throughout their life.
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] , or freebies (count nouns), are used in marketing and sales. Often they are of the tchotchke type.