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Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
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The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided.
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Banners of Knights of the Thistle displayed in St Giles' Cathedral. A banner can be a flag or another piece of cloth bearing a symbol, logo, slogan or another message. A flag whose design is the same as the shield in a coat of arms (but usually in a square or rectangular shape) is called a banner of arms. Also, a bar-shaped piece of non-cloth ...
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