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Dry Idea is an American brand of antiperspirant manufactured and sold by Thriving Brands LLC. Introduced in 1978 by Gillette Company, Dry Idea was acquired by The Dial Corporation along with the Soft & Dri and Right Guard brands in 2006 for $420 million as a condition set forth by antitrust authorities for Procter & Gamble's $57 billion acquisition of Gillette. [1]
Best budget-friendly deodorant for men Arm & Hammer Ultra Max Active Sport. $2 at Walmart ... plant-based and all-around skin-friendly deodorant. The all-natural formula is free from aluminum ...
A former version of "MUM" deodorant (discontinued) Mum was the first brand of commercial deodorant. Containing a zinc compound as its active ingredient, it was developed in Philadelphia in 1888. [1] According to the manufacturer's web-site, "The MUM brand owes its name to a nurse of the inventor, who was nicknamed "Mum". [2]
During the 1980s, Secret adapted the solid antiperspirant/deodorant from a round stick to a wide stick in order to better fit under a woman's arm. Secret also introduced three new scents: Powder Fresh, Spring Breeze and Sporty Clean, to meet growing consumer demand for a variety of scents. [1]
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In the UK it is sold under the names Mum Solid and Mum Pump Spray. [2] Chattem acquired the Ban deodorant brand in 1998 [15] and subsequently sold it to Kao Corporation in 2000. [16] In 1903, the first commercial antiperspirant was Everdry. [17] The modern formulation of the antiperspirant was patented by Jules Montenier on January 28, 1941. [3]
This “invisible” roll-on deodorant was created to address all of your BO-related concerns. The formula uses ingredients like kihada extract to break down sweat and bacteria on the skin’s ...
Mitchum is a brand of antiperspirant-deodorant, owned by US personal care company Revlon. It is widely known for introducing the first commercially successful sweat blocking antiperspirant and its marketing tagline, "So effective you can skip a day," in use until 2007. On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy. [1]
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