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The Box Tops for Education (BTFE) program is an American school fundraising program sponsored by General Mills. [ 1 ] [ 2 ] Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school.
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A cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box.
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. [1]
As the Box Tops, they entered the studio under the guidance of producer Dan Penn to record Wayne Carson Thompson's song "The Letter".Though under two minutes in length, the record was an international hit by September 1967, reaching the Hot 100's number-one position for four weeks, selling over four million copies, earning a gold disc, and receiving two Grammy Award nominations. [2]
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Betty Crocker was a leader in the mailin box top space beginning in 1929. Their coupon catalog allowed loyal customers to mail in either money or coupons to purchase items in the catalog. [ 1 ] During the 1930s through 1960s, cereal boxtops were usually the most common proofs of purchase used to claim such premiums.
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