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In 2007, Jay-Z became a brand ambassador for the vodka brand, which had been struggling to sell 40,000 cases in its first few years on the market. In December 2007, the commercial for Cîroc had Sean Combs calling the drink the "official vodka of New Year's" after brand became official sponsor for Cîroc The New Year event. [ 22 ]
This is a list of vodka brands. Vodka is a distilled beverage composed primarily of water and ethanol, sometimes with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits or sugar. The classic preparation is performed using grain or potatoes.
DeLeón Tequila was founded by Brent Hocking in 2008. [3] It was first introduced to the U.S. market on Cinco de Mayo 2009. [4] DeLeón Tequila does not use any of the four allowed additives (glycerin, sucrose, oak extract and caramel) that are permitted under Mexican tequila regulations.
In 2007, Diddy agreed to become the chief marketing officer and brand ambassador for Diageo's Ciroc vodka. Before Diddy, Ciroc had been struggling to create a brand presence as it sold just 50,000 ...
Liquor giant Diageo PLC said it was severing ties with entrepreneur Sean Combs after the celebrity filed a suit alleging Diageo had not supported joint ventures involving Ciroc vodka and DeLeón ...
Combs’ relationship with Diageo dates to 2007, when the London-based company — which owns more than 200 brands, including Guinness beer and Tanqueray gin — approached Combs about Ciroc.
Diageo is an invented name that was created by the branding consultancy Wolff Olins in 1997. [4] The name is composed of the Latin word diēs, meaning "day", and the Greek root geo-, meaning "earth"; and is meant to reference the company slogan "Celebrating Life, Every Day, Everywhere".
After the duo traded barbs on social media and in songs for years, their feud escalated after they both were tapped to rep competing vodka brands. Diddy has co-owned Ciroc since 2007, eight years ...