Search results
Results from the WOW.Com Content Network
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
The second quadrant is an e-content which could include e-books, illustrations, Case studies, Open source content, reference links, further reading sources, etc. [12] The third quadrant is about clearing students' queries where students can interact with each other and faculty; any student or faculty can answer a student’s question.
Executive summaries are important as a communication tool in both academia and business. For example, members of Texas A&M University's Department of Agricultural Economics observe that "An executive summary is an initial interaction between the writers of the report and their target readers: decision makers, potential customers, and/or peers.
Questionnaires are frequently used in quantitative marketing research and social research. They are a valuable method of collecting a wide range of information from a large number of individuals, often referred to as respondents. What is often referred to as "adequate questionnaire construction" is critical to the success of a survey ...
Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.
Managerial economics is a branch of economics involving the application of economic methods in the organizational decision-making process. [1] Economics is the study of the production, distribution, and consumption of goods and services.
An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.
Although control was one of the six 'functions of management' [9] listed by Henri Fayol in 1917, [10] [11] the idea of strategic control as a distinct activity does not appear in the management literature until the late 1970s (e.g. "Strategic Control: a new task for top management" by J H Horovitz, [12] which was published in 1979, is a candidate for first paper to explicitly discuss the topic ...