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  2. Top-shelf liquor - Wikipedia

    en.wikipedia.org/wiki/Top-shelf_liquor

    The high shelves behind the bartender at New Orleans' Superior bar display the establishment's expensive, "top shelf" liquor brands. The Distilled Spirits Council of the United States (DISCUS) divides all spirit categories into four segments: standard, premium, high-end premium, and super premium, with each of the latter three categories often colloquially described under the umbrella of "top ...

  3. PDF - Wikipedia

    en.wikipedia.org/wiki/PDF

    PDF 2.0 defines 256-bit AES encryption as the standard for PDF 2.0 files. The PDF Reference also defines ways that third parties can define their own encryption systems for PDF. PDF files may be digitally signed, to provide secure authentication; complete details on implementing digital signatures in PDF are provided in ISO 32000-2.

  4. Premium pricing - Wikipedia

    en.wikipedia.org/wiki/Premium_pricing

    Premium refers to a segment of a company's brands, products, or services that carry tangible or imaginary surplus value in the upper mid- to high price range. [ 2 ] [ 3 ] The practice is intended to exploit the tendency for buyers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction.

  5. images.huffingtonpost.com

    images.huffingtonpost.com/2012-08-30-3258_001.pdf

    Created Date: 8/30/2012 4:52:52 PM

  6. File:Majestic 12 Part 1 of 1.pdf - Wikipedia

    en.wikipedia.org/wiki/File:Majestic_12_Part_1_of...

    English: Majestic 12 In 1988, two FBI offices received similar versions of a memo titled “Operation Majestic-12…” claiming to be highly classified government document. The memo appeared to be a briefing for newly-elected President Eisenhower on a secret committee created to exploit a recovery of an extra-terrestrial aircraft and cover-up ...

  7. Price premium - Wikipedia

    en.wikipedia.org/wiki/Price_premium

    To calculate the price premium using the average price paid benchmark, managers can also divide a brand’s share of the market in value terms by its share in volume terms. If value and volume market shares are equal, there is no premium. If value share is greater than volume share, then there is a positive price premium. [1]

  8. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends. To achieve the best SEO results, it is important to optimize a website's content as well as backlinks for the most relevant keywords. It is good practice to search for related keywords that have ...

  9. Brand valuation - Wikipedia

    en.wikipedia.org/wiki/Brand_valuation

    Volume premium method – estimates the value of a brand by the volume premium it generates when compared to a similar but unbranded product or service. This must take into account the price premium method.