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There is no mandatory clothing size or labeling standard in the US, though a series of voluntary standards have been in place since the 1930s. The US government, however, did attempt to establish a system for women's clothing in 1958 when the National Bureau of Standards published Body Measurements for the Sizing of Women's Patterns and Apparel ...
By the early 1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38-56 inch bustline. [6] Evans, a UK-based plus-size retailer, was founded in 1930. [7] In the 1920s, small boys' clothing store, Brody's in Oak Park Mich (now Bloomfield) started the "Husky" size clothing. [citation needed]
The use of US standard clothing sizes by manufacturers as the official guidelines for clothing sizes was abandoned in 1983. [5] [6] In the United States, although clothing size standards exist (i.e., ASTM), most companies do not use them any longer. [2] Size inconsistency has existed since at least 1937.
The joint European standard for size labelling of clothes, formally known as the EN 13402 Size designation of clothes, is a European standard for labelling clothes sizes. The standard is based on body dimensions measured in centimetres , and as such, and its aim is to make it easier for people to find clothes in sizes that fit them.
Ally Fashion is an Australian women's fast fashion retailer. The company commenced operation in 2001 as a wholesaler launching its first store in Macarthur Square, Sydney . [ 1 ] Ally Fashion currently has 156 physical stores throughout Australia and is also focused on online fashion retail.
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