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A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
A Matchbox sized Corgi Jr. Mercedes-Benz 240 Diesel Taxi. The Husky name was rebranded "Corgi Jr." about 1970. By 1970 the exclusive marketing contract with Woolworth had come to an end and realising that the Husky range could now be sold alongside Matchbox in a variety of outlets the series was re-launched as Corgi Juniors to integrate it into the Corgi Toys family, and the existing Husky ...
The Matchbox brand as well as Lesney's tooling were bought by and became a division of Universal Holdings/Universal Toys, where the company re-formed as "Matchbox International Ltd." Tooling and production were moved to Macau. Jack Odell went on to form a new company, Lledo, where he produced models similar to early Matchbox Models of Yesteryear.
There were 18 different models, but mostly these were LeMans Ferrari 512Ms, Porsche 917s in short and long tail, Chaparral 2Ds, and Ford Mark II GTs. These latter cars were made in the 1970s, packaged in clear plastic display cases, called Safir Racing, and were apparently the company's last products.
Edison Giacattoli – In the 1970s, mostly diecast planes made in Italy, later European model cars made in China. Efsi Toys – Matchbox sized diecast cars and trucks, successor of Best Box. Say "Made in Holland" on bases. Some Efsis made by Auto Pilen of Spain [24]
Auto Pilen also made a line of Matchbox-sized 1/64 scale cars, but these are more rare. Besides a SEAT 131 Wagon, a SEAT Ritmo , a Renault 4F (Van), a Peugeot 504 , and a Range Rover – among others – were made but little is known about them.
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