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The virtual NBA Store is part of the NBA's virtual headquarters; other facilities include a T-Mobile arena where player's avatars can take pictures or watch Finals footage on a JumboTron. [34] At the time of its launch, the NBA was the "first professional sports league to unveil a comprehensive headquarters in a virtual world."
The Nike Swoosh logo, And Reebok - Adidas which is featured on every NBA team's jersey. Beginning with the 2017–18 NBA season, Nike Inc. became the uniform and apparel maker for the National Basketball Association (NBA). The Nike swoosh appeared on the front right shoulder of player uniforms for the first time in league history.
The business operates digital and physical retail locations across leagues, teams, colleges, and associations globally, as well as the flagship site, Fanatics.com. Fanatics has online, sports venue, and vertical apparel partnerships worldwide with all major professional sports leagues and hundreds of collegiate and professional teams, including ...
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As of the 2017–18 season, the NBA team jerseys are manufactured by Nike, replacing the previous supplier, Adidas. All teams will wear jerseys with the Nike logo except the Charlotte Hornets, whose jerseys will instead have the Jumpman logo associated with longtime Nike endorser Michael Jordan, who owns the Hornets. [131]
For the Christmas Day games of 2013, the NBA and its apparel partner Adidas introduced a newly designed sleeved jersey with large team and NBA logos on the front. [7] Marketers for the new uniforms realized that fans were unwilling to wear sleeveless jerseys in their day-to-day life and hoped the new sleeved jerseys would be more popular for ...
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