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A health campaign is a type of media campaign which attempts to promote public health by making new health interventions available. The organizers of a health campaign frequently use education along with an opportunity to participate further, such as when a vaccination campaign seeks both to educate the public about a vaccine and provide the vaccine to people who want it.
In the context of public health, social marketing would promote general health, raise awareness and induce changes in behavior. Social marketing is described as having "two parents". The "social parent" uses social science and social policy approaches. The "marketing parent" uses commercial and public sector marketing approaches. [3]
Change4Life is a public health programme in England which began in January 2009, [1] run by Public Health England. It was the country's first national social marketing campaign to tackle the causes of obesity. [2] In 2021, it was brought under the "Better Health" brand [3]
Health communication is the study and practice of communicating promotional health information, such as in public health campaigns, health education, and between doctor and patient. [1] The purpose of disseminating health information is to influence personal health choices by improving health literacy.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
There is a tendency among some public health officials, governments, and the medical–industrial complex to reduce health promotion to just developing personal skills, also known as health education and social marketing focused on changing behavioral risk factors. [8]
Truth (stylized as truth) is an American public-relations campaign aimed at reducing teen smoking in the United States.It is conducted by the Truth Initiative (formerly called the American Legacy Foundation until 2015) and funded primarily by money obtained from the tobacco industry under the terms of the 1998 Master Settlement Agreement reached between 46 U.S. states and the four largest ...
A poster circa 2000 concerning cannabis in the United States.. The National Youth Anti-Drug Media Campaign is a current US government health education campaign by the Office of National Drug Control Policy (ONDCP) within the Executive Office of the President of the United States with the goal to "influence the attitudes of the public and the news media with respect to drug abuse" and of ...