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Since Lady Gaga's "Bad Romance" in 2009, every video that has reached the top of the "most-viewed YouTube videos" list has been a music video. In November 2005, a Nike advertisement featuring Brazilian football player Ronaldinho became the first video to reach 1,000,000 views. [ 1 ]
Kony 2012 – An online video created by Invisible Children, Inc. to highlight the criminal acts of Joseph Kony to an international spotlight as part of a campaign to seek his capture and arrest, quickly gained tens of millions of viewers within a week, becoming, according to CNN, "the most viral YouTube video of all time". [76] [77]
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This list of most-liked YouTube videos contains the top 30 videos with the most likes of all time, taken directly from the video page. The American video platform YouTube implemented a like and dislike button on these pages in March 2010, part of a major redesign of the site.
£5.28 billion was invested in TV advertising in 2016 and, including on-demand viewing, commercial TV reached 91.9% of the UK every week, which means the average broadcast TV ad campaign got 237 million views. [25] Paid for political advertising is banned on television in the United Kingdom. [26]
Fast Company described the commercial as an example of oddvertising, a subgenre characterized by increasingly bizarre ads meant to garner immediate attention to an audience in the digital age. [4] Filming started a week prior to the imposition of the enhanced community quarantine in Luzon as a response to the COVID-19 pandemic in March 2020. [1]
The ad featured a woman gaining weight, growing body hair, and getting acne while watching a stream of bad news amid the COVID-19 pandemic. The ad received negative reception, which led to the pull-out of the ad and a one-year suspension of Gigil's membership from The Association of Accredited Advertising Agencies of the Philippines. [52]
The ad was eventually taken down and Subway Philippines released a statement, which was further criticized online as a non-apology apology as the company did not acknowledge the issue and merely "reiterated the B.M.T message". The statement was also eventually taken down and followed up with a new statement apologizing for the commercial, with ...